Wednesday, September 21, 2011

Best Online Jewelers for iPad Shopping

Last week we reviewed the few jewelry apps that are now available on the iPad. Most of these apps still direct the shopper off the app and onto their online store for the actual browsing and buying. Some have no option to buy jewelry from their app (not even a link to their online store).

So what is the best way to browse and buy jewelry directly from your iPad? In most cases it is still a better shopping experience to go directly to the jewelers website rather than trying to make a purchase through their app. Many of the leading jewelers have now optimized their websites for mobile and tablet shoppers.

Here are some examples of leading sites which provide a great experience in terms of browsing, shopping and actually buying jewelry from your iPad tablet;

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My Jewelry Box has built an impressive online jewelry business. Their online sales were $15.2 million last year, an increase of 53% over 2009 sales of $9.9 million. They were the 22nd fastest growing e-commerce site in the US in 2010.

They have a very large selection of diamond rings and their mobile site is optimized for easy browsing and shopping. Their prices are very competitive. Check out their their selection and if you decide to buy something you can get an additional 20% off by using the coupon code "MJB20" (valid until October 31st).

World Jewels has a terrific website for easy browsing, selection and shopping. Their jewelry is excellent quality and their prices are extremely competitive. Many of their products have multiple customer ratings and this is helpful. See for example their best-selling engagement rings.

According to the Internet Retailer, their revenues were $9.1 million in 2010 and they grew at 7% over the previous year.

This is a great site to shop for engagement and wedding rings from your iPad. (They also have a large men's watch collection).


Gemvara is taking an innovative approach to selling jewelry online. They say they want to be the largest company to offer 'user-generated product' in jewelry e-commerce. Though the company is less than two years old they have already raised $25 million in venture capital financing. Their goal is to provide Zappos-like customer service via phone, email and live chat. "Establishing trust between the company and consumers, especially for expensive purchases like fine jewelry, is essential", says their CEO. (Source)
Check out their site on your iPad. Also see some of their best gift ideas including Stackable Rings, Vintage Engagement Rings and Gifts Under $500.

Charm & Chain

Charm & Chain specializes in hip, bold, statement jewelry. They see jewelry as wearable art. Their necklaces and bracelets are popular with many female celebrities and are often featured in women's fashion magazines. 

Charm & Chain was founded in 2008 and named "Best of the Web" by InStyle Magazine and Daily Candy's "Sweetest Things of 2009". They also received a nomination for the Retail Rising Star Award by Fashion Group International. 

They have a beautifully designed and tablet optimized website that's very pleasant to browse on the iPad. See their designer collection starting at $40.