Saturday, September 10, 2011

Best Jewelry Apps on the iPad

As of September 2011, there are still very few jewelry apps available on the iPad. Most jewelry retailers do not yet have a mobile site let alone having invested in developing an m-commerce app. The best jewelry apps on the iPad now are;

(Clicking on the links will take you to the app in the Apple iPad store.)

- Blue Nile
- James Allen
- Ross & Simons
- Simon G.

Surprisingly some very large retailers such as Tiffany's do not yet have an iPad app. (Tiffany's does have an iPhone app though.)

Blue Nile was one of the first jewelry retailers to launch an iPhone app back in late September of 2010. By late December they had over 100,000 downloads of this app and were reporting that people were not being shy about making big jewelry purchases over their iPhone and that they had processed "multiple transactions above $50,000". A few days before Cyber Monday they sold a $250,000 engagement ring via their app.

The first version of Blue Nile's app featured only a limited selection of jewelry from their store. In July of this year, they released an updated version which includes access to their full jewelry line and allows customers to shop by product type including diamonds, gemstones and pearls. Blue Nile says the app drives 25% of their total traffic.

Although you can use the Blue Nile app on your iPad, it is not optimized for the iPad but we can expect to see an iPad version soon. Blue Nile is also featured on the new Google Catalogs iPad app. They are one of four retailers available on the Jewelry section of this app (along with Stella & Dot, Fossil and Sundance).

Ross-Simons released their first iPad app in January and updated it in March. It's essentially a view of their seasonal paper catalogs but also links to their full content online.

Simon G. released their first app in September of last year and updated it in June of this year. The app has a very attractive and clean layout. You can try the selected rings on by taking a photo of your hand and placing the ring over it. You can also share your favorite jewelry picks via email or facebook. But you can't buy any jewelry directly from this app. They do provide an easy store locator function though.

James Allen launched their first iPhone/iPod app in March of this year. The app featured a high definition view of 20,000 actual diamond photos and a large selection of engagement and wedding rings. In June they released an improved update. You can shop directly from their website using this app.